| Sound
recording and radio production are a major
portion of the entertainment industry worldwide
and offer a vast amount of work to the creative
people of all ages. The aural impressions
often last longer that of the work seen on
the stage of the screen. Sound recording and
radio production professionals have to create
visual images in the audience's theatre of
mind. These two disciplines are both an art
as well as science and should be systematically
learnt. The principles of producing aesthetically
pleasing and technically acceptable sound-live
or recorded - for various purposes, are however,
the same. Sound recording and radio production
professionals have to develop in them skills
to be expressive, believable and pleasurable
in their creative work. They have also to
learn the techniques of using the microphone.
A performer in this field should have a clear
and attractive voice because voice is central
to the production of sound related products.
It would be helpful to the maker of sound
related products to be adept in scripting
the presentation, handling sound mixing and
recording equipment as well as have trained
ears.
Radio broadcasting being instantaneous
in nature and pervasive in reach, is a cost
effective means of reaching the mass audience.
Radio can entertain, educate and inform
people - literate as well as illiterate.
Radio production require meticulous research
to ascertain the programming taste and needs
of the audience as well as the subject matter.
Radio productions should be cast in the
local idioms so that they may be understood
and relished by the targeted audience.
All the above and much more are the subject
matter of study in terms of theory and practice
for those who may be aspiring for a rewarding
career in the field of Sound Recording &
Radio Production as a news reader, presenter,
commentator, radio jockey, drama artiste
or producer, music producer sound recordist
or a sound designer etc.Those who may have
passed the 10+2 examinations of a recognized
board of examination or university and are
interested in a career in the entertainment
industry are welcome to enroll in the Sound
Recording and Radio Production course.
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