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 The term multimedia refers to the use of computers to integrate text,
images and sound into a presentation for an audience or user.
Any means of conveying information is known as a medium and more than
one medium clubbed together, is called the media. Written words,
numbers and symbols are categorized as the text, images – still or
moving and sound are the three mediums which constitute multimedia.
All the elements that contribute to multimedia are not necessarily
present in every multimedia production. But, the use of computer
technology to create and distribute them is common to all. Multimedia
is widely used for education, business and entertainment. Multimedia
is also frequently used on the internet. Notwithstanding its
dependence on computer technology, theeffectiveness and appeal of
multimedia depends to a great extent on the creativity of the people,
who develop the text, sound and visuals that constitute the content of
a multimedia production.
Multimedia productions almost always include text and graphics i.e.
drawings, photographs, diagrams and charts and other visual elements
such as buttons and arrows which enables the user the navigate their
way through a multimedia production. A multimedia professional is
responsible for the look of the finished presentation of the text. He has also to learn the tools and methods for different kind of still
and animated images with the help of softwares. Video-live or recorded
moving images – is used in many multimedia productions for the
internet, sales presentations and illustrating procedures. Audio –
i.e. spoken words and music – again live or recorded – adds interest
and appeal to a multimedia production. Not many multimedia productions
use audio. A multimedia professional has to learn to capture video and
audio and integrate them into a multimedia production. All those who
may be looking for a career in this field have to study and understand
the use of personal computers for making meaningful multimedia
products. Visual special effects (SFx) are increasingly playing an
important role in films and television. This trend started by
Hollywood studios like Pixar and ILM is also being increasing used by
the Indian film industry. TV news channels are also using graphic
effects both for their promos and new based programs. Through this
course the student would be made aware of the opportunities and
challenges of creating multimedia content.
Graduates of a recognized university, interested in making creative
use of personal computer and looking for a career in this emerging
field of work are welcome to enroll in one year Post Graduate Diploma
in Multimedia of Asian Academy of Film & Television.
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AAFT
is the Ganga sagar of Film Trade in India; they are the supplier of talent to
the industry.