Click
here to know about the Syllabus
of the programme
Communication is as old as the
mankind.
Mass communication is the communication of mass
produced messages for mass audiences often spread
all over the globe. This mass communication serves
millions of people who seek information on a variety
of issues and topics.
We
are living in an age of media revolution fuelled
by the technology. Passing through various stages
of development, the printing press of the fifteenth
century has ushered in the modern era of newspaper
magazines and books. The ninteenth century invention
of the telegraph, the telephone and wireless communication
has provided us with the powerful mediums of mass
communication-radio and television. The most outstanding
marvel of the modern tecnology - the internet is
yet another means of communicting with the masses.
Photography and movies too are instruments of mass
communication.
Socio
economic conditions in the society influence the
process of communication. It is important for the
mass communication professional to learn to assess
the best method of captivating large audiences which
are more often than not anonymous. A mass media
professional has to both knowledgeable as well as
appropriately skillful. This is possible only through
systematic education and training in a good media
school before stepping into the media world.
Men and women with a degree from a recognized Indian
or a foreign university, passion for informing and
educating the masses and a strong will be make a
mark for himself or herself in the media world are
welcome to enroll on this two year programme leading
to MA degree of Punjab Technical University.
It
is a pleasant surprise to know that AAFT is associated with the famous Marwah
studios.
We
are living in an age of media revolution fuelled
by the technology. Passing through various stages
of development, the printing press of the fifteenth
century has ushered in the modern era of newspaper
magazines and books. The ninteenth century invention
of the telegraph, the telephone and wireless communication
has provided us with the powerful mediums of mass
communication-radio and television. The most outstanding
marvel of the modern tecnology - the internet is
yet another means of communicting with the masses.
Photography and movies too are instruments of mass
communication. 
Socio
economic conditions in the society influence the
process of communication. It is important for the
mass communication professional to learn to assess
the best method of captivating large audiences which
are more often than not anonymous. A mass media
professional has to both knowledgeable as well as
appropriately skillful. This is possible only through
systematic education and training in a good media
school before stepping into the media world.