· Knowledge Creates

· Skills Empower

· Competency Delivers

Mission

To provide an integrated and high quality education system which takes the students seamlessly to an advanced level, by giving them a solid foothold in management theories along with real Industrial experience, so as to prepare them to face the dynamic business challenges.

Industry Scenario

Businesses are globalizing rapidly. Changing political and economic systems, access to ne markets, advanced logistic and physical distribution system and the information and telecommunication revolution has set the pace for globalization of Indian economy.

Needs:

In this competitive and dynamic business environment, effective human resource is considered to be the most vital element of organizational success.

It is an much an asset, as nay other piece of capital equipment and represents an investment with extra ordinary potential for return. Industry needs for human resource can be highlighted as under.

• Large number of front line executives required for Sales, Marketing and CRM.
  
  
• Qualified personnel with high energy levels with good communication skills.
  

• Those having relevant past experience and proven organizational achievements with the ability to welcome change, creativity, self-motivation. Logical analysis, personal effectiveness, and a range of other qualities needed in the organizational environment.
  
  
• Those who can communicate clearly, both in orally and in writing and when making presentations, and to analyze a problem thoroughly before suggesting a solution.
  
  
• Those who have clear understanding of the basic functions of an organization and have excellent interactive skills.
  
  
• Multi tasking and multi skill personalities.
  
  
• Spirited team members.
  

The great Indian dream in the twenty-first century will be entrepreneurship. With the opening up of the markets and privatization across the globe, right kind of atmosphere has been created for doing business. Manufacturing and marketing of goods and providing services are presently good career options. Managing business is a matter of commonsense. But, it does require systematic formal education and training. A management school like any other institution of learning, is as good as its faculty because the courseware of the business schools being more or less same, what distinguishes one business school from another is how it has been dispensed.

At Asian School of Media Studies, we aim at making the business education both cost effective as well as easily available to those who wish to learn about business. The degree course in Bachelor of Business Administration (Media Management) in association with Punjab Technical University (PTU) will provide the students with the required knowledge, skills and techniques. It also lays the foundation for conceptual and analytical reasoning and will provide the students an insight into the dynamics of business environment. The academic inputs will prepare the students for a flexible career and continued growth in this field of human endeavour. Broad based management education imparted at this business school will empower the students to select any one of the several specializations in the business management work as a vocation in life.

Filmmaking has been granted the status of an industry by the govt. Being in the organized sector film and television production companies; satellite television channel operators; major cable television networks; private radio broadcasting stations; books, periodicals & newspaper publishing houses, advertising agencies and event management houses require trained professionals to manage their business enterprises.

Asian School of Media Studies offers a unique opportunity to learn the principles of business management as well as the process of making media products. This course will help the students to specialize in handling media business as a professional manager or a freelancer.


Eligibility:

Men and women who have cleared the 10+2 examination of a recognized board of examination and a will to become an entrepreneur or to take up a job with a business house are welcome to enroll in this three year dual certification programme leading to a world recognized BBA degree by Punjab Technical University (PTU) and ASMS graduate diploma in Media Management.

• GE Capital
• ICICI Bank
• Wipro Spectramind
• ICICI Prudential
• ICICI Web Trade
• HDFC Bank
• Centurian Bank
• Bank of Punjab
• IDBI
• Tata AIG
• ING Vysya Life Insurance
• Max Life
• Shoppers Stop
• Life Style
• Vishal Retail
• Airtel
• Idea Cellular
• Tata Indicom
• Titan Industries
• NIIT Technologies
• Infomedia India
• India Infoline.com
• Sher Khan.com
• India Bulls
• Karvy Securities Ltd.
• Elite Stock Managements
• PVR Cinemas
• Apollo Clinics
• & Many More….