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People of all ages across the world make use of
radio and television extensively.
Radio and television broadcasting being instantaneous
in nature and pervasive in reach, are very powerful
means of, entertaining, informing and educating
the masses. The process of conveying the contents
of radio and television presentations commonly
known as broadcasting, is akin to sowing seeds
and we must keep in mind that as we sow so we
will reap. There are long term consequences of
broadcasting and, therefore, time must be devoted
to their study. Radio and television are already
established areas of study in the institutions
of higher learning in many countries of the world.
Television - a twentieth century invention, is
a big success story.
 It
may be mentioned that a picture is equal to thousand
words, moving picture have a magical effect on
the human mind and seeing is indeed believing.
Television has undoubtedly brought about profound
changes in the way we live, do our work and behave
with each other. Since the first British telecast
in 1936, television has gained maturity worldwide.
By now it has a body of knowledge and a history
of how that knowledge developed.
Radio broadcasting is a complement of television.
Together they form the electronic media. Radio
is indeed a low cost but effective medium of mass
communication eminently suited to the developing
societies. It is most useful to people outdoors;
for the visually challenged, it is a boon; it
is also an excellent means of relaying classical
and orchestral music. Due to its inherent nature,
radio unlike television, does not impose alien
values on local population very forcefully.
Radio and television as mediums of mass communication
have great merits which need to understood. Radio
and television studies are important because they
are a means of understanding, learning to make
use of and controlling these mediums of mass communication.
Beside the creative aspects the technical and
business aspects of radio and television presentations
too have to be understood by the electronic media
professionals in the making.
This course will provide the students with appropriate
knowledge necessary skills and prepare them for
a successful career in the sunshine electronic
media industry. Men and women who have passed
10+2 examination of a recognized board of examination
and who may be interested in understanding the
electronic media and how it is going to the transformed
in the twenty first century with a view to providing
good radio and television fare to the masses are
welcome to enroll in BA in Radio & Television
Studies course of Asian School of Media Studies Punjab Technical University.
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AAFT
is the Ganga sagar of Film Trade in India; they
are the supplier of talent to the industry.
